Free Ebook Corporate Reputation: Brand and Communication By Stuart Roper, Chris Fill
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Corporate Reputation: Brand and Communication By Stuart Roper, Chris Fill
Free Ebook Corporate Reputation: Brand and Communication By Stuart Roper, Chris Fill
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- Sales Rank: #1060942 in Books
- Brand: Brand: Pearson Education Limited
- Published on: 2012-05-30
- Original language: English
- Dimensions: 10.25" h x 7.50" w x .75" l, 1.89 pounds
- Binding: Paperback
- 332 pages
- Used Book in Good Condition
About the Author
Dr Stuart Roperis Senior Lecturer in Marketing at Manchester Business School (MBS), UK. His main teaching interests focus on branding and communications, corporate reputation, marketing strategy and services marketing. He teaches undergraduate, Masters and MBA classes at the school as well as being involved in executive education with senior managers at a large number of blue chip organisations. He is the Programme Director of MBS's Corporate Communications and Reputation Management Masters programme. Chris Fill is a Director of Fillassociates. He has authored several books, including his internationally recognised Marketing Communications. Formerly a Principal Lecturer at the University of Portsmouth, Chris is a Visiting Professor at the Business School in Grenoble and is a Fellow of the Chartered Institute of Marketing. He was the Senior Examiner responsible for the development of the CIM's Professional Postgraduate Diploma module, Managing Corporate Reputation. www.fillassociates.co.uk
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